Ehrenberg-Bass Institute for Marketing Science
Based at the University of South Australia, the Ehrenberg-Bass Institute is the world’s largest centre for research into marketing. We are an independent, non-profit, research Institute.
Our team of 60+ marketing scientists are advancing marketing knowledge, busting pseudo-science and marketing myths, and teaching marketers how marketing really works and how brands grow. We help Ehrenberg-Bass Sponsors all over the world to develop and benefit from a culture of evidence-based marketing.
We are considered an authority on marketing by many of the world’s biggest brands. We can help you make smarter marketing decisions, and grow your brands.
Ehrenberg-Bass Sponsorship
Access a multi-million dollar R&D program in exchange for an annual financial contribution. Benefits include access to an exclusive online website for Sponsors, new marketing knowledge, in house marketing seminars, and expert advice.
Specialist Research Services
We offer a range of specialist research services that will give you unique insights about your brand and market. Our experienced marketing scientists will provide practical recommendations and knowledge that will guide you in making evidence-based decisions.
Other Collaborations
We are fiercely independent, and must maintain the world’s trust in that independence (and hence credibility).
While we are inspired by industry problems, we don’t allow any sponsor(s) to direct our research.
